By South Asian COuntry, India, the Business Process Outsourcing race among the destination countries a fierce competition that has been predominantly lead. The Philippines has been holding its own against India emerging as a power player in the BPO outsourcing space. The results of Pearson Talent Assessment’s Versant English proficiency tests revealed that the Philippines is emerging ahead of India. The results of the exams revealed that the Philippines is currently number one in terms of English proficiency with a score of 61.84 followed by Latin America and East Europe with a score of 58 and at third place, India with a score of 55.62. The Filipino government has made an excellent effort in making English education compulsory, the Filipinos and Latin Americans are closer to American culture because of historical reasons.
With the results of the survey, Indian BPO’s are unperturbed it is much like what was pointed out in a PriceWaterHouseCoopers report on the apparent unawareness of Indian providers to mounting competition from the other countries. In the defense to Indian that English fluency is only a single metric for measuring efficiency, although it will have to be determined further if the proficiency will translate into a better customer satisfaction. In choosing to outsource to the country, the Philippines however has a long cited English proficiency as one of the key advantage. The use of English is common on the country and has lead to ready acceptance and influence of American culture. An accent neutral workforce has made it a popular choice for the call centers as well.
The country has seen significant headway in terms of strengthening it’s foothold in the outsourcing industry, as the site of several different BPO subsidiaries such as Accenture, Xerox’s and Teletech. Company Convergys Corporation announced plans to expand operations and hire 3,600 additional workers in the Philippines throughout its 12 contact center facilities in the country. The BPO Company Cognizant announced its own plans to hire 600 more people for its new facility in the country. India may just get a run for their money with the significant success for the Philippines.
REFERENCE:
http://www.blog.infinit-o.com/test-results-reveal-philippines-ahead-language-skills-over-india/
